THERE is incredible anticipation within the resort for this season, given the great snowfalls so far in June.

We certainly need this as we are still battle–weary from bushfire evacuations followed by a non–existent 2020 season, then limping through last year's rolling lockdowns.

Business support from both state and federal governments has help sustain us, with the chamber also greatly rallied by the additional funding to activate programs that not only bring us back together but also will see the development of programs for mental wellbeing for operators and their staff.

Further contributions will see the development of Falls Creek's summer/green season offerings that include expanding the mountain bike trails, and Rocky Valley Dam Lakeside development.

These developments are timely after fantastic growth in visitation experienced here, as well as in the wider region.

Numerous new and existing mountain biking, cycling and running events made the most of the unique terrain.

More people were out hiking in the surrounding national park than we have ever seen.

Falls Creek hosted its inaugural family–friendly Feastival which celebrated our ability to come together again to enjoy music and entertainment surrounded by the beautiful high country.

We're no geared up for a busy winter. Confidence is high.

Advance bookings for accommodation have been strong for months with barely a bed left for the peak periods of July and August.

Guests, particularly those new to the snow, are encouraged to consider September when there are still vacancies and great value.

The uptake of season lift and resort entry passes are also testimony to the keenness for visitors to ski and snowboard again after two years of limited or no access to both domestic and international snow resorts.

Despite the excitement of welcoming guests back to the resort, it is tarnished by the residual effects of COVID–19 on the region – indeed every region around the country.

There are staff, supply and housing shortages, as well as the numbers succumbing to the virus, taking its toll on not only hospitality and tourism but many other sectors.

The lesson for all of us is that we can never be too complacent.

We want to welcome guests back, provide exceptional service and meet expectations for a snow holiday but it requires guests to plan and book ahead wherever possible for lift passes, resort entry, accommodation, and restaurants.

There are also COVID Safe requirements for businesses which means we can keep our staff safe so we can still deliver a great alpine experience, and stay open.

It may not be quite business as usual this winter, but certainly it will be the best we can.

The Falls Creek Chamber of Commerce represents the business community of Falls Creek Alpine Resort, supporting alpine tourism and snowsports and lobbies on issues affecting them.